Waitlist data is used for launch validation.

Yerba Melt collects the information you submit on the waitlist, including email, name, ZIP code, routine, flavor interest, pack interest, source URL, and attribution details.

This data is used to understand demand, prioritize launch geography, send waitlist updates, and improve the site. It is not sold.

Operational data is stored in Supabase. Email sends are handled through Resend. You can unsubscribe from waitlist updates at any time from the unsubscribe page.